Looking to work with mom content creators who actually convert?
Moms Making Content is an influencer marketing agency built on one thing: real moms, with real influence, who deliver real results. Since 2023 we have matched brands with our network of 2,400+ mom creators, from nano to mid-tier, plus UGC creators and Amazon influencers.
Some of the brands we have worked with, across different industries: the Dr. Seuss app, Else Nutrition, BrightCanary, Red Toolbox, Veggies Made Great, Happy Curves, Happy Soles, Let Loose, The Tooth Wizard and Owl & Ox. Some are on their second and third campaigns with us, and have monthly retainers.
Table of Contents
How It Works
STEP 1
Tell us what you are launching. Fill out the intake form in less than 5 minutes.
STEP 2
We build your opportunity with a custom application and branded posts, so mom content creators from our network can apply.
STEP 3
We recruit. Your opportunity goes out to 2,400+ mom creators, our newsletter and our socials, and we personally reach out to the ones we know fit.
STEP 4
We vet, you pick. Every applicant is audited against your goals. You get a qualified shortlist, not a pile of applications.
STEP 5
We connect you. You work with your picks directly, or add full campaign management and we run it end to end.
Our 3 Services
1. Custom Creator Sourcing
Our main service. You tell us what you need, we source it: application, promotion, vetting, shortlist, introductions.
Quoted per campaign. Sourcing can start as low as $250 plus creator rates, never a percentage of your spend. Most agencies start at $2,000+. We do PR sends, paid, & UGC campaigns. Gifted or affiliated-only partnerships are considered on a case-by-case basis, depending on the campaign.
Add on as much help as you want: campaign brief, content ideas, scripts, full campaign management, 1:1 strategy consult, results report, usage rights, whitelisting, rush timeline, etc.
2. MMC Represented Creators
Work directly with the moms we represent. You deal with us, we handle everything on her side. There are no extra charges or administrative fees when working with our represented creators, which is a significant benefit of working with this group.
We are currently designing our public roster, but once you tell us about your campaign in the form below, we will tell you if one of them is a good fit.
3. UGC Content, Built to Your Brief
Content created by real moms in real homes that you can post as ads on your website, social media, and other platforms. You own the usage rights, and we can customize your package based on the amount of UGC and raw content you need, as well as where you plan to use it and for how long.
What Brands Say About Working With Us
"Moms Making Content made sourcing UGC simple and stress-free. The creators were professional, the content was high quality, and everything felt on-brand for our audience."
"For a very reasonable price, she connected me with several parenting creators within her community who were a great fit for my brand... I was happy to see an increase in traffic to my Etsy store while I was working with the parenting creators."
"It was wonderful working with Ori & Mom's Making Content - she's very organized, timely, and communicates thoroughly throughout the entire partnership!"
Questions Brands Ask Us
How much does it cost?
Every campaign is quoted on what it actually needs, so you are never paying for a package that does not fit. Sourcing can start as low as $250 plus creator rates. Your price scales with how many creators you need and how specialized the ask is.
How long does it take?
Depends on your campaign. A straightforward sourcing run moves quickly, a specialized ask takes longer to recruit properly. We give you a realistic timeline up front, before you commit to anything.
We have a hard deadline. Can you hit it?
Tell us the date in the form. We will tell you honestly whether we can hit it, and what a rush would cost depending on what is already in our queue.
Who pays the creators?
You pay creators their rates directly, unless you pay us to also manage the bookkeeping. With our represented creators, we manage all payments, so their rates will be in our invoice.
What if the shortlist is not right?
We go back and recruit again. You only move forward with creators you actually want.
Do we own the UGC content?
Yes. Usage rights, etc. are defined in your brief, and in the contract, as well as any other deliverables you get (e.g. whitelisting).
Can you run the whole campaign for us?
Yes. Full campaign management is an add-on: briefs, timelines, collection and quality control, end to end.
Tell Us What You Are Launching
Fill out the intake form and we will come back to you with a plan. Questions first? Email us at [email protected].
2,400+ moms who trust each other, and a brand that gets to earn that trust. Moms who get it, get together.
