The Difference is Not Size; it’s Strategy
Here’s the truth, follower count doesn’t guarantee brand deals.
Brands want to see high-quality content, a strong portfolio, and proof you can get results & connect with your audience. Anyone can make a video, but not everyone can make a video that makes a sale.
I know creators who have tens of thousands of followers and are trying to charge $1K+ per reel, but they don’t have any proof of influence, so they can’t close consistent deals. These influencers think “because I have a lot of followers I should charge a lot, right?”. The answer is “you can charge them whatever you want”, but the key to having consistent brand deals is being able to proof you can make brands money, not just gain reach. This will also always make brands come back for more.
Getting thousands of followers from a meme reel is impressive, but it doesn't automatically make someone an influencer. To truly be an influencer, you need to have the power to "influence" others. Now, don’t get me wrong Memes are fantastic for boosting engagement and can help you earn good money through the platforms' bonus programs.
But how do you get brands to notice you? Some of the content I post is intentionally for brands, so they notice me and reach out. Other content is for building community. I tag brands strategically as well to get them to pay attention. Together, that balance brings opportunities.
If you don’t have a large following, consider selling UGC. Brands need content to post on their social media, and many partner with UGC creators to produce it for them. You are not required to post UGC content yourself, which is why having a large following is not necessary. If you do have a large following, layer in Influencer services to double your opportunities & paycheck.
Learn more about the steps to monetize your content here FREE. I made you a checklist on to make a sustainable business & consistent UGC and/or Influencer brand deals. It even includes a portfolio template. If you want a complete step-by-step breakdown of the entire brand deal process, from finding brands, pitching, and scriptwriting, to negotiating, reviewing contracts, figuring out your rates, and beyond, get The Creator Content Cashflow System: Your UGC & Influencer Brand Deal Playbook.
5 Steps to Get Brands To Notice You & Make Close a Deal
This is exactly how I get brands to notice me, step by step, which makes them more likely to message or email me and negotiate a brand deal. I have included not only the actionable steps I take but also two email/message templates I use once I’ve captured their attention.
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