If you’re just starting out to wonder how the heck to build a portfolio, you’re not alone. In fact, this is one of the most asked questions in our Facebook group.
A portfolio is how you show brands what kind of content you can create; it highlights your vibe, style, and storytelling skills through videos, photos & brand reviews. A media kit, on the other hand, tells brands who you can reach; it focuses on your stats, audience demographics, engagement rates, and past brand results.
Think of your portfolio as proof of your talent, and your media kit as proof of your influence.
Honestly? I don’t use a Media Kit unless brands or an application requires it, so I only update it when necessary. If you ever need a Media Kit, Canva has some great templates. These days, I send brands screenshots of my dashboards, or download my insights if brands want proof of story clicks, reach, follower demographics, profile & external link clicks, etc.
What I do use every single time I pitch or get an inbound request is my portfolio. When I include it in the conversation, I close more deals or turn more gifted into paid, because it shows I’m an experienced creator, and my prices will make more sense to brands.
5 Tips for Creating an Irresistible Portfolio
Start with what you already have - Use products you already love at home to create short videos. Think: product demos, testimonials, or a “day in the life” featuring something you actually use. Don’t wait for a brand deal.
Build it on Canva - Canva is perfect for a clean, website-style portfolio. No coding or domain required to publish your portfolio as a website. Browse their templates or use our free portfolio template, which is included in our free 7-Week Creator Content Monetization Checklist.
Lead with your strongest video - Your first video is your first impression. Show your face, talk to the camera (the sooner the better), and let your vibe shine through.Turn off autoplay on all of your videos, so they don’t play all at once when someone clicks to see your portfolio.
Try beginner-friendly platforms or gifted campaigns if you still need brand reviews or content to finish your first portfolio draft - You can take advantage of gifted collabs you like that may come through email/direct message, affiliate programs with product included, or by using beginner platforms, like Joinbrands to partner with brands quickly. Don’t forget to ask for a review after every collab which you also need for your portfolio.
Make it user friendly - Make it easy for brands to know who you are and how to contact you. Add your name, email, location, social media icons and a quick few lines about what makes you stand out. One scroll and they should know what type of content creator you are, how to contact you, and able to click to go straight to your social media, email, etc.
If you are someone who likes examples like I do, see my portfolio here.
Ready to Make Money as a Mom Creator?
Step 1 - Fill out your Creator Profile & Check Out if we have any Brand Deals Available: This is how I match you with real brands & where I keep all of the current deals I am recruiting for. I can’t send you sh*t if I don’t know what you’re about.
Step 2: Download the Free 7-Week Creator Content Monetization Checklist: I mapped out for you the steps to monetize your content. Provides you a roadmap on what to do each week, and includes a portfolio template. A portfolio is a MUST HAVE if you are taking this seriously.
Step 3: Grab The Creator Content Cashflow System: Your UGC & Influencer Brand Deal Playbook: A complete step-by-step breakdown of the entire brand deal process. From finding brands, pitching, and scriptwriting, to negotiating, reviewing contracts, figuring out your rates, and beyond. Nothing skipped.
You don’t have to do this alone.
You’ve got me, and a whole squad of moms ready to help in our Facebook Group.
