If nobody knows who you are, or worse, you’re blending in with every other Creator, you’re basically one of many, and it is affecting your growth!
Look, I get it. We all want to be authentic and relatable, but here’s what no one told you:
Branding isn’t just about “being yourself.” It’s about standing out.
You’ve got to be the latte in a world full of lukewarm decaf 🤢
You have to stand out.
But, How Do You Do That? 🤔
If you’re not making people feel something, you’re basically another tired face in a sea of mom hacks, trends, and momlife memes.
To help, let me share with you some thoughts that can help you.
3 No-BS Tips to Stand Out
1.Find the Enemy 😈
Every good story needs a villain. What are you fighting against? It could be:
The “perfect Pinterest mom” myth
The burnout of trying to juggle it all
Pick your enemy and go after it. Nobody cares about a wishy-washy message. Make people choose sides.
2. Get Comfortable with people Unfollowing you
You’re not here to be everyone’s bestie. That’s how you end up forgettable.
Instead, create a message that repels the wrong people and attracts your tribe. Sure, not everyone’s going to like what you have to say, but that’s the whole point. You’re not here for mass appeal; you’re here to build a loyal audience who gets you. This will not only give you consistent engagement, but results for your business!
3.Build your brand first, prove your expertise later
Here’s another lie we’ve all heard: “Just be an expert, and people will come to you.” Tell that to the thousands of “mom experts” out there whose content is gathering dust.
Reality check: Being great at what you do isn’t enough. You need to present it in a way that sticks with people.
So, What Does This Mean for YOU?
It means it’s time to stop playing small. Ditch the “just be yourself” advice and swap it with, “Be yourself, but shout it like you’re calling your kids for dinner, and make it a message they can’t ignore.”
You’ve got opinions. You’ve got a unique perspective. Don’t hold back because you’re afraid of losing a few followers. The ones who leave? They were never your people anyways.
But the ones who stay? They’ll become your ride-or-die community or are there to copy you or hate, which its a form of engagement, so let them 😉
Ready to Make Money as a Mom Creator?
Step 1 - Fill out your Creator Profile & Check Out if we have any Brand Deals Available: This is how I match you with real brands & where I keep all of the current deals I am recruiting for. I can’t send you sh*t if I don’t know what you’re about.
Step 2: Download the Free 7-Week Creator Content Monetization Checklist: I mapped out for you the steps to monetize your content. Provides you a roadmap on what to do each week, and includes a portfolio template. A portfolio is a MUST HAVE if you are taking this seriously.
Step 3: Grab The Creator Content Cashflow System: Your UGC & Influencer Brand Deal Playbook: A complete step-by-step breakdown of the entire brand deal process. From finding brands, pitching, and scriptwriting, to negotiating, reviewing contracts, figuring out your rates, and beyond. Nothing skipped.
You don’t have to do this alone.
You’ve got me, and a whole squad of moms ready to help in our Facebook Group.
