This is the number one mistake killing Mom Creators!
Let me tell you about my friend Sarah. Sarah is a busy mom of three who decided to start sharing her parenting journey on social media. She spent HOURS snapping pictures of her kids, documenting their daily routines, and sharing snippets of her life. But after months of posting, she noticed she wasn’t getting much engagement or followers, so she started to feel burned out and discouraged.
One evening, Sarah stumbled upon another mom's profile who had thousands of followers, and her posts were filled with likes and comments. Curious, Sarah started analyzing this page.
She noticed this mom, Laura, had a knack for addressing common parenting challenges. Her content also had good lighting, audio, and made people feel due to her authenticity & choice of angles and transitions.
Laura was involved with her community and had a set of women who usually supported her and vice versa.
Inspired, Sarah decided to change her approach. Instead of only posting about her life and hoping for the best, she began to share decluttering tips, speak her truth, and educated herself about the creator industry. Sarah was a minimalist, and all of her friends always asked her about organization tips. She learned about hooks and how to create content that reaches a higher audience.
Sarah’s posts started getting more engagement, her follower count began to grow, and other moms began thanking her for the valuable content she was providing.
Her focus shifted to helping others and being involved in similar communities
The Key Takeaway
Sarah’s story is simple: At the start of your social media journey, people don’t have a reason to care about you. THAT'S THE TRUTH. They only start to care about you once you’ve proven to be beneficial to them. This involves:
Helping them tackle their problems
Assisting them in reaching their goals
When you do these things, people will:
Engage with your content
Follow you
Turn into your clients
So…
What are you helping your followers with?
Are you being supportive to your tribe? 🌟
This is How I can Help You When You’re Ready
Get the free step-by-step action plan (with a free portfolio template) to start landing brand deals (no big following or posting the brand required).
Our Guide includes pitching templates, how to calculate your rates, find brands & their contact information, scripting, and more! - If you’re a mom who wants to make real money from content, without dancing on camera (unless you really want to), growing a following, or guessing what to charge, this guide is for you.
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