Let me tell you about my friend Sarah. Sarah is a busy mom of three who decided to start sharing her parenting journey on social media. She spent HOURS snapping pictures of her kids, documenting their daily routines, and sharing snippets of her life. But after months of posting, she noticed she wasn’t getting much engagement or followers, so she started to feel burned out and discouraged.
One evening, Sarah stumbled upon another mom's profile who had thousands of followers, and her posts were filled with likes and comments. Curious, Sarah started analyzing this page.
She noticed this mom, Laura, had a knack for addressing common parenting challenges. Her content also had her real personality in it, not the “influencer one”, but the one like she is Face-timing or she is on the phone with you, good lighting, audio, and made people feel & be entertained, due to her choice of angles and transitions.
Laura was involved with her community and had a set of women who usually supported her and vice versa. A set of creators to support you is essential. Make sure you find your tribe!
Inspired, Sarah decided to change her approach. Instead of only posting about her life and hoping for the best, she began to share decluttering tips, speak her truth, and educated herself about the creator industry. Sarah was a minimalist, and all of her friends always asked her about organization tips. She learned about hooks and how to create content that reaches a higher audience.
Sarah’s posts started getting more engagement, her follower count began to grow, and other moms began thanking her for the valuable content she was providing.
Her focus shifted to helping others and being involved in similar communities. She didn’t post a thing without asking herself “why would my audience care? how is this helping them?
The Key Takeaway
Sarah’s story is simple: At the start of your social media journey, people don’t have a reason to care about you. THAT'S THE TRUTH. They only start to care about you once you’ve proven to be beneficial to them. This involves:
Helping them tackle their problems
Assisting them in reaching their goals
When you do these things, people will:
Engage with your content
Follow you
Buy from you whether is from your brand deals, digital products, or affiliated links
So…
What are you helping your followers with?
Are you being supportive to your tribe? 🌟
Ready to Make Money as a Mom Creator?
Step 1 - Fill out your Creator Profile & Check Out if we have any Brand Deals Available: This is how I match you with real brands & where I keep all of the current deals I am recruiting for. I can’t send you sh*t if I don’t know what you’re about.
Step 2: Download the Free 7-Week Creator Content Monetization Checklist: I mapped out for you the steps to monetize your content. Provides you a roadmap on what to do each week, and includes a portfolio template. A portfolio is a MUST HAVE if you are taking this seriously.
Step 3: Grab The Creator Content Cashflow System: Your UGC & Influencer Brand Deal Playbook: A complete step-by-step breakdown of the entire brand deal process. From finding brands, pitching, and scriptwriting, to negotiating, reviewing contracts, figuring out your rates, and beyond. Nothing skipped.
You don’t have to do this alone.
You’ve got me, and a whole squad of moms ready to help in our Facebook Group.
